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SPEAKERS

Ksenia Chudinova

Snob.ru

Patrick Hurley

PopUp Cinema

Ben Huh

Circa News

Lance Weiler

Columbia University

Nathan Hull

Penguin Random House

TECHNOLOGIES IN FILM, TV & MEDIA

 Held as part of the Saint Petersburg International Media Forum

Saint Petersburg International Media Forum

Digital Technologies in Film, TV and Media

is organized by ROSKINO and the government of Saint Petersburg under the personal patronage of the city Governor Georgy Poltavchenko.

 

The Forum is based on the concept of cultural diversity and will explore various national, social and generational cultural phenomena and how they impact professional and general audiences.

 

First and foremost, the Forum builds upon the International Media Market - a cross-platform structure uniting film, TV and new media under the same umbrella.

 

is a part of the Saint Petersburg International Media Forum devoted to shining a light on individuals and companies working at the intersection of content, technology & entertainment. It offers a jam-packed schedule of discussions, workshops and presentations focusing on the top business issues impacting technology in media & entertainment today.

 

The conference also features a Technology Alley showcasing 25 top new digital media and entertainment companies whose innovations and ideas are driving the sector forward.

Produced by RUSBASE

Saint Petersburg

October 6-8, 2014

Clint Beharry

Harmony Institute

Andy Green

Distrify

Michael Tabunov

Coub

Sergei Kuzmin

Bazelevs Group

Adam Sigel

Cutbait Productions

Vitaly Vinogradov

Sverdlovsk Film Studios

Christian Graggaber

Hubert Burda Media

Michael Marchenko

Prostor Capital

Olga Filipuk

IVI.RU

Irena Dobryden

Planeta.Ru

Fedor Murachkovsky

Planeta.Ru

Amy Basil

Mubi.com

Alexander Akopov

Amedia Group

Ulianna Slascheva

СТС Media

Alex Boch

Panorics

Ivan Karsakov

Yougifted

Natalia Pokrovskaya

Lateral Summer

Maria Podlesnova

Rusbase

Michael Orlov

Caramba Media

Daria Skugar

The Butterfly Effect Agency

Igor M. Namakonov

MOST Creative Club

Taya Zubova and

Sergey Losev

SL Studio

Natalya Suprun

Video Seed

Vladimir Nedorezov

Hearst Shkulev Media

Sergey Brui

Vizor Interactive

Dmitriy Navosha

Sports.ru and Tribuna.com

Maya Stravinskaya

RAMBLER&Co

 Infographics Studio

Alexey Pivovarov

CTC Media

Sergey Filimonov

GS Venture

Luibov Arcus

Way Out In Saint-Petersburg Foundation

Ilya Kurmyshev

RVC

Igor Belkin

Fuzzy Cheeze

Andrey Buzina

Smetana

Paula Zuccotti

The Overworld

Tatyana Kovalevskaya

Torba-na-Kruche

Marina Malykhina

Magram Market Research

Andrey Ryabikh

Internet Burzhui

Ekaterina Bazilevskaya

LAM

TECHNOLOGY ALLEY

Technology Alley is an exhibition of 25 companies developing new technologies in FILM, TV or MEDIA. The specific fields represented include content pre-production technology, content production technology, post-production technology (content delivery and promotion) and content monetization technology.

GetShopApp

Kula Tech

ZOOM TV

Youlect

CinemaWell

Oppty

Avrorus

Cyber TV

CDN Video

Radario

Vizor Interactive

Panorics

Deep Film Production

PWRG

PWRG

 E-Contenta

Computer Vision Systems

VideoSeed

REES46

Croice

Alpha Aerial Team

Fabuza

Flockplay

ARG TV

SCHEDULE

Day 1 - October, 6

NEW TECHNOLOGIES

IN CONTENT DEVELOPMENT

 

Description

The speakers will discuss the impact of new technologies on content strategies within the entertainment industry, and also consider challenges and opportunities that the rise of the “multi-platform world” presents to screenwriters, publishers and production companies.

 

 

Moderator

 Michael Orlov (Caramba TV).

 

Speakers

 Nathan Hull (Penguin\Random House) on the development of media products at the multi-platform market;

 Lance Weiler  (Columbia University)  on the creation of interactive content for multiple platforms;

 Alex Boch (Panorics)  on the application of 360-degree video technology in new media;

 Sergei Kuzmin (Bazelevs Innovations) on approaches to ideas visualization;

 Adam Sigel (Cutbait Prods) on storytelling problems in cross-media;

 Paula Zuccotti on uncovering the consumers needs through lenses, filters and stories.

 

 

13:00 - 13:30

SPIMF TALKS

 

 Lance Weiler (Columbia University)

 New technology as a writer's tool: Interactive Storytelling.

 

12:15 - 12:45

SPIMF TALKS

 

 Nathan Hull (Penguin / Random House)

 New technologies in publishing business.

 

15:00 - 15:45

SPIMF TALKS

 

 Patrick Hurley (PopUp Cinema)

 Analysis of audience preferences with the help of new technologies.

 

16:00 - 16:45

SPIMF TALKS

 

 Andy Green (Distrify)

 How new technologies affect the cultural strategy.

12:00 - 12:15

COFFEE BREAK

 

 

12:45 - 13:00

COFFEE BREAK

15:45 - 16:00

COFFEE BREAK

13:30 - 15:00

LUNCH

11:00 - 12:00

Day 2 - October, 7

THE BATTLE FOR THE VOD-MARKET

 

 

Description

Audiences are hungrier than ever for entertainment, but it’s increasingly difficult to know exactly what they want. As digital options increase, spanning social media, top quality SVOD and original online video, viewers are spoilt for choice. At the same time, studios and production companies value traditional TV and film as their biggest revenue generators. This panel discussion will address the following questions.

 

- How are entertainment chiefs adjusting their content development, distribution and marketing strategies to grow revenues in the digital age?

 

- What are the best business models for digital distribution

- What opportunities does the VOD-market present to filmmakers and how can they maximise profit from them?

- What alternatives are there to VOD and OTT?

 

Moderator

 Alexey Pivovarov (Journalist, Transmedia Director at CTC Media).

 

Speaker

 Patrick Hurley (PopUp Cinema) about alternative distribution;

 Andy Green (Distrify) about revenue growth of VOD;

 Alexander Akopov (Amediateka) about the SVOD-model development;

 Olga Filipuk (IVI) about cooperation between new and traditional media;

 Amy Basil (Mubi);

 Ulianna Slasсhova (CTC Media).

 

 

11:00 - 12:15

12:15 - 12:30

COFFEE BREAK

 

 

NEW MEDIA:

MAKING MONEY WHILE ENTERTAINING

 

Description

The discussion panel will consider how media companies can monetize content in the digital era. Everyone from media conglomerates to independent startups are searching for the “next big thing” that will both secure audiences and income in the future. Issues to be addressed include:

 

- Interactivity, app tie-ins, social media integration, the global boom of video streaming – how does it all influence the market?

 

- How can media interact with brands and businesses and where is the line between providing information and being a marketing tool?

- What are the best monetization-strategies for all-digital companies, entertainment apps and digital video sites?

- How are traditional media powerhouses adapting to build their own digital presence?

- What is the future of the media?

 

Moderator

Igor Belkin (journalist).

 

Speakers

Ben Huh (Circa  Cheezburger Media) about the boom of meme-media and the news services of the future;

Vladimir Nedorezov (Hearst Shkulev Media) on monetization of new media;

Ivan Karsakov (Yougifted.com) about making money while popularizing sport;

Ekaterina Bazilevskaya (LAM);

Ksenia Chudinova (Snob.ru);

Dmitry Navosha (Sports.Ru) about building agile media business.

 

12:30 - 13:30

13:30 - 15:00

LUNCH

15:00 - 16:00

INVESTING IN MEDIA:

CHALLENGES AND BARRIERS

 

Description

This discussion will explore the following questions facing investors in one of the most unstable markets in today’s world.

 

- What are the predominant investment strategies in media and publishing?

- Why are venture capitalists suddenly willing to risk money in the news business?

- What opportunities are presented by the media-4-equity investment model?

- How can you make media viable and profitable without compromising its integrity and legitimacy?

- Why do the leading media conglomerates try to expand even more by merging and consolidating?

- What’s the Russian media market outlook?

- What investments are the most profitable – content creators, networks or agencies?

 

Speakers at the conference will include representatives of the leading Russian and foreign media conglomerates as well as prominent investors specialising in media and media management projects.

 

Moderator

 Maria Podlesnova, (CEO & Co-Founder of Rusbase);

 Dmitry Navosha (CEO Sports.Ru).

 

Speakers

 Christian Graggaber (BURDA) about building a strategic portfolio of digital assets;

 Michael Marchenko (Prostor Capital) about Media4Equity model;

 Vitaly Vinogradov (Sverdlovsk Film Studios) SFS digital cluster engaging atmosphere and synergy to boost media&technology;

 Ilya Kurmyshev (RVC), about media acceleration programs;

 Sergey Filimonov (GS Venture) about media investment for corporate synergy (Tellyo example);

 Andrey Ryabyh (Internet Burzhui) on the way a wild investor develops.

 

 

16:15 - 17:00

STARS AT SPIMF

 

Guest

 Ben Huh (Circa и Cheezburger Media).

 

Host

 Marina Malykhina (Magram Market Research).

 

16:00 - 16:15

COFFEE BREAK

Day 3 - October, 8

Moderator

 Irina Dobryden (Development Director of Planeta.ru, crowdfunding platform).

 

Speakers

 Fedor Murachkovskyi (Planeta.Ru) about crowdfunding as a new suscceful instrument not only for raisning money but also for marketing and film business;

 

Sergey Brui (Vizor Interactive) on changes in the market as an opportunity to flexibly and quickly create  international projects;

 

 Nata Pokrovskaya (Lateral Summer) about indie filmmaking: How to crowdfund a short sci-fi thriller, get a star actress,

 and shoot it in 3 days;

 

 Taya Zubova and Sergey Losev (SL Studio) about crowdfunding as a project stress testing;

 Tatyana Kovalevskaya (Torba-na-Kruche) about successful crowdfunding in music;

 Lubov Arkus (Anton's Right Here) about the story how a social project grew out of a documentary film.

Moderator

To be specified.

 

Speakers

 Andrew Buzina (Smetana) about synergy between right content and its distribution that leads to viral cases;

 Natalya Suprun (Video Seed) about the usage of viral marketing in entertainment industry;

 Igor M. Namakonov (MOST Creative Club);

 Darya Skugar (The Butterfly Effect Agency).

 

 

FUNDRAISING TECHNOLOGIES:

SAVING COSTS

 

Description

The panellists will discuss fundraising in the media and entertainment industry, different forms of crowdfunding and how to maximise the value of the marginal content production budget. Technology has removed so many barriers of entry for the creative community. Crowdsourced fundraising and content, combined with new apps and inexpensive equipment have brought us to a watershed moment for the do-it-yourself creator. This discussion will explore:

 

- What film, TV, gaming and music projects are connecting with audiences and providing real business opportunities for the creator and technology provider alike?

- How can innovative content creators get financing and stay independent in the process?

- What are the most prominent fundraising measures used in the media and entertainment industry?

- What technologies and approaches can give content creators a chance to create a marketable and viable product while keeping costs to a minimum?

- What are the success stories of crowdfunding in Russia?

- Does crowdfunding have any future in the Russian film industry?

- Can high-profile media companies survive and prosper while being financed only by the audience?

 

Speakers at the conference will include the chief officers of leading Russian crowdfunding services and media managers, in addition to film makers and content creators with experience of independent fundraising.

POST-PRODUCTION:

TECHNOLOGIES IN MARKETING AND PROMOTION

 

Description

The panellists will discuss how marketing and promotional strategies are evolving with the introduction of new technologies and advancement of digital media. Media companies can now access a massive audience via the web and mobile platforms. But how can they best do this? This discussion will consider:

 

- What are best ways that brand and entertainment marketers and advertisers are using the immense popularity of second screen to monetize?

- How do sponsored posts/tweets/articles get shared and generate word of mouth?

- What are the latest strategies to tie TV programming into business opportunities online and on mobile?

- What is successful social media marketing today – how might it be moving beyond encouraging talented contributors to post and tweet to drive tune-in?

- What are effective ways of engaging viewers and monetising content?

- How does viral marketing work in the entertainment industry?

- How to promote compromised content?

 

Leading marketers and advertisers will speak at the conference as well as representatives of popular social networks, promotion companies and content creators from across the media & entertainment industry.

12:45 - 13:30

16:15 - 17:30

12:00 - 12:30

SPIMF TALKS

 

 Clint Beharry (Harmony Institute)

 Movie on demand: crowdfunding in content distribution.

 

STARS AT SPIMF

 

Guest

 Michael Tabunov (Coub).

 

15:00 - 16:00

11:45 - 12:00

COFFEE BREAK

 

 

12:30 - 12:45

COFFEE BREAK

 

 

16:00 - 16:15

COFFEE BREAK

13:30 - 15:00

LUNCH

10:45 - 11:45

SPIMF TALKS

 

Maya Stravinskaya  (Rambler & Co) 

Infographics, web documentaries and new media formats: cinema, exhibition page.

 

PARTICIPANTS & PARTNERS

TECHNOLOGIES IN FILM, TV & MEDIA

Held as part of the Saint Petersburg International Media Forum

Old Stock Exchange at the Spit of Vasilyevsky Island

Birzhevaya square 4, Saint Petersburg, Russia

Maria Podlesnova, Rusbase Program & TechAlley curator

+7 (916) 500 - 31 - 00 | [email protected]

Denis Ruzaev, Roskino curator

+7 (915) 407 - 85 - 39 | [email protected]

CONTACTS

RUSBASE EVENTS PRODUCTION

5 декабря 2013

19  марта 2014

5 июня 2014

19 сентября 2014

6-8 октября 2014

5 декабря 2014